The Challenge
Gemcorp was in dire need of a rebrand. Unable to stand out in the market, or communicate to investment partners what they stood for (investing in emerging markets) they needed a rebrand for a much-needed boost.

The Idea
‘Shining the light on emerging markets’.

This rebrand is all about visually representing the new dawn in investing. Showing that emerging markets like Angola are not just good for business, but investments into communities and creating a brighter future.

The Work
A brand identity and website, internal training, and internal films.

The Impact
A brand that stands apart in a sector of corporate lookalikes.